Continuous and Unlimited Service - Offers an automatic question answering service 24 hours a day, 7 days a week.

Reduced Costs and Increased CSR Efficiency - Customer Service Support can be better targeted as common questions are answered automatically (reduce costs/improve service).

Easy to use - Questions can be asked in plain English; there is no need for customers to use complex query languages.

Increase Customer Loyalty - Customer loyalty is enhanced by giving your customers fast and accurate access to information.

Intelligent and Self Learning Knowledge Base - By learning from previous questions and their answers, FlexAnswer is able to automatically improve over time.

Deployment - As a web-based service there is no complex software for you to install. All that is needed is a web browser and a willingness to assist your customers.

Increases Business Knowledge - Up-to-date and accurate information on products and services can be provided in an easily maintainable manner.

Management Reports - The management facilities of FlexAnswer ensures that the information needs of your customers can be kept under constant review (valuable market research – enterprise edition only).

Cost Advantages Compared to Substitute Products - Research from Forrester Research estimated that using a Web site's automated knowledge base to answer questions can cost less than $2 per session compared to an average of $33 to field a phone query, and $10 for an e-mail query.

Customization and Branding – The question answer interface is fully configurable to your company’s brand logos and image.